How to Seek Competitive Advantage with Local Online Search
Unless you’re able to operate with nobody competing against you, you’ll probably want to be concerned with the concept of competitive advantage.
View Article3 Types of Marketing Information and Data for Intelligence
What types of information should you actively collect for conducting customer, market and/or competitor analyses?
View ArticleMortgage Lender Aptly Pinpoints U.S. Hispanic Target Market
It should come as no surprise to anyone that this much attention is being heaped upon this particular market segment at this particular time.
View ArticleMulticulturalism, Cultural Pluralism, Assimilation or What?
For several developed nations around the world questions persist about the best social philosophy to embrace for sustaining a unified national identity.
View ArticleCoca Cola Apologizes for…well, Just About Everything!
Coca Cola has racked up a surprisingly extensive history of issuing public apologies. And it has gained most of its momentum in just the past few years.
View ArticleRedbox’s Growth (and even Survival) Facing Strong Headwinds
Is Redbox ready for the scrap heap? Or is it premature for the rental vendor to be feeling blue?
View ArticleIs it Premature for Redbox to be Blue in 2016?
If Redbox is unable to live up to the image it wants to project -- consistent, cheap and hassle-free – then it could end up blue in 2016.
View ArticleNetflix Deploys Marketing Tactics to Firm Up Market Position
Netflix is trying hard to firm up its present market position in three significant ways.
View ArticleCan Whole Foods Stir Consumer Demand for Lionfish Meat?
There’s a lot at stake here and that’s why it’s big news Whole Foods is taking the bold step to sell lionfish meat.
View ArticleHow to Make Time a Marketing Ally for a Sustainable Business
Time – or rather, the prism of time – may well be one of the most underestimated elements of a marketing strategy plan.
View ArticleThe Marketing Lesson to be Learned from Theranos Fiasco
Don’t be fooled by Razzle Dazzle.
View ArticleOur Future Plans for Marketing-Strategy-Management.com
Moving forward, we’ve decided to return to our roots as it pertains to fleshing out the notion of a Value Chain Approach for Modern Marketing.
View ArticleValue Chain Marketing – Multidimensional Analysis Basics
If you’re able to evaluate multiple dimensions of a situation, problem or thing there’s a good chance you’ll piece together a better understanding of it.
View ArticleValue Chain Marketing: The Outside-In Inside-Out Dynamic
Every enterprise faces the outside-in inside-out dynamic. It springs from the inclination to at least break even, if not end up with revenue surpluses.
View ArticleValue Chain Marketing: Inside-out Thinking
Inside-out thinking concentrates on two facets in particular.
View ArticleValue Chain Marketing: The Outside-in Inside-out Tension
As the outside-in inside-out dynamic unfolds, a tension develops, and it requires a relative state of equilibrium to keep it at bay.
View ArticleValue Chain Marketing: Mere Idea versus Good Idea Analysis
A critical juncture for differentiating a good idea from a mere idea.
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